Is trick-or-treating culture dead?

Halloween pumpkins displayed outside Rua Cafe near Holloway Road Station. Credit: Kim Tran

By Alex Gageanu, Kim Tran, Shenay Mbemba and Aditya Samani

As the season of trick-or-treating is underway, it begs the question about whether the trick-or-treat culture is on a decline. While some observers note a decrease in traditional door-to-door candy collection, recent research suggests that Halloween celebrations are experiencing a resurgence across the UK.

Leanne Mrayat, a 24-year-old master’s graduate from University College London (UCL), emphasises the role of community in shaping Halloween experiences.

“I think it depends on the neighbourhood or where exactly you’re from. I think in a city it might be a bit more dead rather than a community where’s there people around if they’re willing to do it then you’re influenced to do it too.” she said.

Mrayat further noted that a lack of decorations and community engagement can diminish the spirit of trick-or-treating, saying, “If you’re not seeing many houses decorated and people getting involved and communicating with other families, it’s not as common as it was before.”

Elsa, a biomedical science student at London Metropolitan University, expressed similar views: “I think it has declined. Now everything has changed.”

However, new research indicates that Halloween is rapidly gaining popularity in the UK, with many consumers now favouring it over Christmas. According to a study by The Dungeons, approximately 20% of British consumers now consider Halloween their favourite holiday, while 47% plan to celebrate this year.

Some parents view the holiday’s evolution positively. Emma Radcliffe, a 36-year-old mother of two, believes that Halloween is gaining traction, largely due to American cultural influences.

“I think it’s on the rise; it’s the American influence. It’s way bigger than when I was a kid,” she said. This year marks her children’s first experience with trick-or-treating, and she expressed excitement about their enthusiasm: “They want to hang out with their friends and get sweets.”

The transformation of Halloween celebrations can also be seen in urban areas where local businesses are embracing the festive spirit. For instance, Rua Cafe near Holloway Road Station has adorned its exterior with pumpkins and spooky decorations, while OA ComTam Restaurant has similarly embraced the season with themed window displays.

It seems that the essence of Halloween will endure, evolving with each passing year and ensuring that this beloved holiday remains a cherished part of British culture.